Want to win concert tickets until you die?

Just win our 2021 #CrackOpenAWater contest. All you have to do is open a can of Liquid Death in the dumbest way possible and post the video on IG or TikTok. Our panel of expert judges @steveo, @snacks215, @_alexisjayy, @blothar.of.gwar, and @codyko will help us pick the winners. The top video will get Live Nation® concert tickets till death, and all 5 runner-ups will get tickets for a full year.

It’s not about doing something dangerous, judging is based heavily on creativity, humor, and originality. Make us laugh.

IMPORTANT: Be sure to tag #crackopenawater and #contest or your entry won’t count.

NO PURCHASE NECESSARY. Open only to legal residents of the 50 United States, DC, and Canada (excluding Puerto Rico and Quebec), 18+ with internet access and a TikTok or Instagram account. Contest ends 9/6 at 11:59 PM ET. “Concert Tickets Until You Die” doesn’t mean until literal death, you’ll get 30 years of tickets and if you live longer than 30 years from now, you’re on your own. The grand prize is one (1) $1000 Live Nation® e-gift card (“Gift Card”) per year for 30-years or a one-time payout of $30,000 (minus taxes). Five runner up “Concerts for a Year” prize each given in the form of one $1000 Gift Card. Restrictions may apply. For Official Rules and applicable restrictions, click here.